Currently creators mostly earn profits from 3rd party advertisements and brand collaborations, and not directly from the contents that they post.

Fandom aims to provide new and incremental monetization opportunities to short video content creators by working with top global creative agencies to co-create valuable short video contents and source the right short video content that fans want as digital collections from platforms such as YouTube, Instagram and TikTok, etc.

By providing creators with the right tools to monetize their actual video contents itself, we will empower creators to make high quality video contents and build a creative ecosystem within Fandom and help us become one of the leading short video content platforms over time.